Monthly Archives: March 2010

Satiation of Desire : Be Good-Enough First

Posted on March 28, 2010 by Matthew

You’re walking through the desert, the sun beating upon the back of your neck.  You are sweating, or at least you were, until the dryness in your throat seemed to dry up your skin as well.  With sand in your … Continue reading →

Posted in Marketing, User Experience | 2 Comments

When Customers Hate Innovation

Posted on March 22, 2010 by Matthew

I’ve started to loathe renting cars. Not because they aren’t high quality nor because of the ridiculous hoops that agencies make you jump through. Rather because each car was designed to “innovate” on a bunch of things that were already … Continue reading →

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What Do You Take Pictures Of?

Posted on March 16, 2010 by Matthew

This weekend we attended a birthday party for my Spanish teacher here in Guadalajara. Her friends brought a simple point-and-shoot digital camera and were taking lots of pictures of everyone there. They themselves posed for many pictures.  I realized that … Continue reading →

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The Fine Line Between The Great and the Amateur

Posted on March 11, 2010 by Matthew

What makes a dancer, singer, or speaker great? I mean really great, like genius-level great? There are three things that make the great different: First, they stand out.  They break conventions. No one gets excited if they play it safe. … Continue reading →

Posted in Leadership, Marketing | Leave a comment

The RapidChip Fallacy

Posted on March 7, 2010 by Matthew

“The market is going to face this big, nasty problem and they will have no other choice but to use our product to solve it.” – Excited Entrepreneur Most of the time, this entrepreneur is committing the same fallacy that we faced when … Continue reading →

Posted in Communication, Leadership, Marketing, User Experience | 1 Comment

Book Worth Reading: The Inmates Are Running The Asylum

Posted on March 1, 2010 by Matthew

This week I got a rental car that had three buttons on the front of the dongle with the keys.  In most cases, it’s lock, unlock, and open trunk.  On this key chain, it was lock, unlock, and alarm.  Seriously, … Continue reading →

Posted in Books, User Experience | 2 Comments