Category Archives: User Experience

Good Design Requires Many Unseen Iterations

Posted on December 8, 2011 by Matthew

Anyone who has ever written software knows that if you were to lose your code after working for 3 weeks, you could rewrite it again in a fraction of the time. The reality is that finding the right solution is … Continue reading →

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Construction & Destruction

Posted on October 20, 2011 by Matthew

  Several weeks ago, my friend and I were both talking about the nature of starting businesses. He mentioned a thought he sent me some thoughts: Companies are both constructive and destructive forces. When a business creates a new way … Continue reading →

Posted in Thoughts, User Experience | 1 Comment

The Sublime Joy of the Subtle

Posted on April 30, 2011 by Matthew

I initiate the ritual by ordering my cappuccino. The barista pounds out old grounds, the grinder whirrs to life and professional hands expertly level and tamp the grounds. The espresso pump shoves hot water through the fresh coffee and the … Continue reading →

Posted in Thoughts, User Experience | 2 Comments

The Art of Trimming

Posted on September 15, 2010 by Matthew

Walking home from my spinning class this morning, I noticed a man trimming a tree. Not an extraordinary event, but it struck me: Here was a pile of vibrant green leaves on the ground and when you looked at the … Continue reading →

Posted in Attention, Leadership, User Experience | 1 Comment

Can you have too much choice? [The Paradox of Choice Reconsidered]

Posted on April 27, 2010 by Matthew

You walk into your local burger joint and the menu says: “The Ultimate Customizable Burger – $5″, and that’s it. Since it’s the only thing on the menu, you ask for “The Burger” and the person behind the counter responds: … Continue reading →

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Crazy Tech Apps

Posted on April 21, 2010 by Matthew

All of us have encountered an insane application of technology at some point in our lives causing us to have the “what were they thinking” moment. The amazing thing is that they were thinking, and their thoughts were that this … Continue reading →

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Empathy and the Organic Startup

Posted on April 16, 2010 by Matthew

Paul Graham, an essayist and also entrepreneurial investor, wrote an article called “Organic Startup Ideas” that indicates two different types of startups: Organic (which build something for themselves and then find others that are interested), and Inorganic (which build something they think … Continue reading →

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Satiation of Desire : Be Good-Enough First

Posted on March 28, 2010 by Matthew

You’re walking through the desert, the sun beating upon the back of your neck.  You are sweating, or at least you were, until the dryness in your throat seemed to dry up your skin as well.  With sand in your … Continue reading →

Posted in Marketing, User Experience | 2 Comments

When Customers Hate Innovation

Posted on March 22, 2010 by Matthew

I’ve started to loathe renting cars. Not because they aren’t high quality nor because of the ridiculous hoops that agencies make you jump through. Rather because each car was designed to “innovate” on a bunch of things that were already … Continue reading →

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The RapidChip Fallacy

Posted on March 7, 2010 by Matthew

“The market is going to face this big, nasty problem and they will have no other choice but to use our product to solve it.” – Excited Entrepreneur Most of the time, this entrepreneur is committing the same fallacy that we faced when … Continue reading →

Posted in Communication, Leadership, Marketing, User Experience | 1 Comment