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Category Archives: Marketing
The Fat Shoes
Sometimes even the best laid plans backfire in ways that we don’t expect. It’s easy to think we should charge for everything of value we provide, but trying to extract the last penny can cost us the entire sale. This … Continue reading
Posted in Communication, Marketing
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Signs, Signs, Everywhere There’s Signs
My family hopes I wear a seatbelt. So I was informed yesterday while driving on a Mexican highway to Guanajauto. Turns out my family also wants me to obey the speed limit, not to drive if I’ve been drinking, not … Continue reading
Posted in Communication, Marketing
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Stories Sell
I critiqued Starbucks earlier in their approach to launching Via, their instant coffee. I don’t know how well it’s done, but if signs like this are any indication – people still think they are samples: Consider their problem: they have … Continue reading
Posted in Marketing, Storytelling
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Satiation of Desire : Be Good-Enough First
You’re walking through the desert, the sun beating upon the back of your neck. You are sweating, or at least you were, until the dryness in your throat seemed to dry up your skin as well. With sand in your … Continue reading
Posted in Marketing, User Experience
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The Fine Line Between The Great and the Amateur
What makes a dancer, singer, or speaker great? I mean really great, like genius-level great? There are three things that make the great different: First, they stand out. They break conventions. No one gets excited if they play it safe. … Continue reading
Posted in Leadership, Marketing
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The RapidChip Fallacy
“The market is going to face this big, nasty problem and they will have no other choice but to use our product to solve it.” – Excited Entrepreneur Most of the time, this entrepreneur is committing the same fallacy that we faced when … Continue reading
Posted in Communication, Leadership, Marketing, User Experience
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Guest Blog: Mawy had a Yittle Yam
[In response to my post on Tea Bog Beet Knee, Matthew Ritzman, a friend of mine, wrote a response that I thought worthy of more attention. Matthew and I met while he was President of the local Toastmasters club that … Continue reading
Posted in Communication, Marketing, Storytelling
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Experimental Costs
“If I find 10,000 ways something won’t work, I haven’t failed. I am not discouraged, because every wrong attempt discarded is another step forward” Thomas Edison Science requires thousands of failures in order to find a success. Following the success, … Continue reading
Posted in Leadership, Marketing
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Preemptive Apologies
We are hiring, bringing the requisite meetings with people to find the one that is a good fit.. Earlier this week, we had breakfast with one such candidate. He was really nice and had a good skill set but it … Continue reading
Posted in Communication, Marketing, Thoughts
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Tea Bog Beet Knee [The Curse Of Knowledge]
In the process of learning Spanish, I’ve had a lot of thoughts regarding the nature of communication. When we are communicating, we know what we are trying to say and so whatever we say sounds completely unambiguous. The “Made To … Continue reading
Posted in Leadership, Marketing
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