Category Archives: Marketing

Bullsh*t vs. The 5th Amendment

Posted on February 3, 2012 by Matthew

Nothing has been scientifically proven to be more effective for headaches. – TV commercial Sure sounds better than reality: No scientific studies have ever compared this product to any other product. Modern marketing and politics play fancy free and foot … Continue reading →

Posted in Leadership, Marketing | Leave a comment

The What and The Why

Posted on November 7, 2011 by Matthew

Compared to a decade ago, it’s ridiculously easy to start a new web business these days. There are a number of platforms and free software that can be used to quickly create a piece of software without seeking any additional … Continue reading →

Posted in Leadership, Marketing | 2 Comments

Decision Fatigue & Dessert

Posted on October 5, 2011 by Matthew

Our brains use glucose just like the rest of our body. However, when our muscles are depleted of energy, we feel it. When parts of our brain are depleted, we may not know it even though it’s affecting our decisions. … Continue reading →

Posted in Marketing | Leave a comment

The Way It’s Supposed to Be Done

Posted on September 26, 2011 by Matthew

Tom Sawyer may have been ingenious converting whitewashing fences into play, but when he is trying to help Huckleberry Finn free a slave he represents the establishment. For those that don’t know the story, here is a quick overview: Huck … Continue reading →

Posted in Leadership, Marketing | Leave a comment

What “Fail Fast, Fail Often” Means

Posted on August 25, 2011 by Matthew

What if we have so many customers knocking down our door that we can’t support them all? What if our support is so bad, they never come back? We should build our company and technology for that day, just in … Continue reading →

Posted in Leadership, Marketing | 1 Comment

The Beach Vendor Sales Cycle

Posted on August 11, 2011 by Matthew

There are certain fundamentals of business that can be observed in almost any environment. Today, at the beach in Manzanillo, Mexico, a wide variety of vendors walked passed us, each selling wares that were quite varied: donuts, candies, mangos, tamales, … Continue reading →

Posted in Marketing | Leave a comment

Aligning Incentives: Preferred vs Common Stock

Posted on July 26, 2011 by Matthew

  An investor friend of mine posted on his blog this question: This week’s sign of tech bubble: multiple seed-stage startups demanding investors buy common stock instead of preferred. Thoughts? I have strong professional opinions on this and will draft … Continue reading →

Posted in Leadership, Marketing | Leave a comment

The Consequences of Price

Posted on July 13, 2011 by Matthew

On a fluke, I recently visited BlockBuster for the first time in 4 years. Between Netflix and Redbox, I never really consider renting a movie from the expensive brick and mortar place. Walking through the store, I could almost smell … Continue reading →

Posted in Leadership, Marketing | 1 Comment

Lipitor – “80% of Heart Attack Victims Have High Cholesterol”

Posted on May 10, 2011 by Matthew

80% of Heart Attack Victims Have High Cholesterol -Lipitor Television Ad If you had high cholesterol, would you start feeling worried? Lipitor is lying. Not in a factual sense, but in an emotional one. This is an example of a … Continue reading →

Posted in Communication, Marketing | 5 Comments

Judging a Book by Its Cover

Posted on February 17, 2011 by Matthew

I chuckled when this picture was sent to me. The depiction seems obvious and shocking from the perspective of a first grader. I really laughed though when I read the story that went along with it… A first grade girl … Continue reading →

Posted in Communication, Marketing, Storytelling | 2 Comments