Right now the job market is tough. Like most businesses trying to get attention (and subsequently money) from an increasingly attention and cash poor consumer, job seekers are trying to seek the attention (and subsequent employment) from an increasingly conservative group of businesses.
Sometime ago, I came across this presentation: “Recession Proof Graduate” which I think has lessons both for job seekers and businesses that are looking to find greater acceptance. Getting people’s attention is the first step to further business. Once you have it, you’ve got to maintain it and cultivate the relationship.