As we continue to progress deeper into a world where things that used to be scarce (technological gadgets, entertainment sources, varieties of food products, etc), are becoming abundant, one thing that is not becoming abundant is excellence. For every iPod, there are hundreds of mp3 player’s you’ll never heard about. For every Facebook, there are thousands of websites we’ll never visit.
It’s becoming increasingly easy to create mediocre products or user experiences, but these will quickly be forgotten, if they are ever noticed at all. We need to strive for excellence if we hope to be noticed or if we hope to make a difference. Whether we are searching after personal excellence, or excellence in our business, we can’t settle for mediocrity and hope to stumble our way through.
Many things are becoming abundant, but excellence is not among them.