I just finished reading, Free Prize Inside by Seth Godin. Another very worthwhile read by Seth. The primary ideas build on the foundation of creating products that are remarkable and thus able to inspire conversations between the consumers. One idea that he suggests is that of doing “Edgecrafting” instead of brainstorming. The idea is to take some specific quality and take it all the way to the edge. This is very similar to the Blue Ocean Strategy idea of differentiating yourself on something that others don’t. Anyway, it’s a worthwhile read.
Also, if you’re interested, I have another blog started with more personal news. This blog will be mostly just ideas. If you want a link to that blog, please let me know.