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Monthly Archives: September 2010
Stories Sell
I critiqued Starbucks earlier in their approach to launching Via, their instant coffee. I don’t know how well it’s done, but if signs like this are any indication – people still think they are samples: Consider their problem: they have … Continue reading
Posted in Marketing, Storytelling
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The Stress Blinders
Imagine trying to drive a car while looking through binoculars. You’d be able to read that bumper sticker in the distance, but you might not finish it before running into something. Several books that I’ve read recently all point to … Continue reading
The Art of Trimming
Walking home from my spinning class this morning, I noticed a man trimming a tree. Not an extraordinary event, but it struck me: Here was a pile of vibrant green leaves on the ground and when you looked at the … Continue reading
Posted in Attention, Leadership, User Experience
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Dealing With Injustice: Swallowing Poison Pills
There is almost nothing more frustrating than someone taking advantage of you. I was reminded of this yesterday when I boarded a bus and received improper change. I didn’t notice until I was back in my seat and started obsessing … Continue reading
Posted in Attention, Communication
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State of Energy & Change
You’re taking a pleasantly hot afternoon stroll with a little time on your hands, and you come across a table with a couple of people offering you a free beverage if you’re willing to help them out with a small … Continue reading
Posted in Thoughts
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