Category: Storytelling

  • The Cost of a Story

    Since stories are inherently valuable for so many purposes, I’ve come to start looking at bad experiences as simply stories that come with a cost.  Some stories are extremely expensive – having a complication in surgery, being stuck in the middle of nowhere after running out of gas and getting a flat tire. In most…

  • The Power of Stories

    Jose lived with his wife and children in Madrid. One morning, after a family breakfast, Jose grabbed his umbrella and left for the office. In Madrid, it rains every day and Jose had to fight his way through the wet traffic yet again. You probably read this and thought: “Yes, and?”.  If I had simply…