Monthly Archives: August 2009

The Unsung Hero

Heroes are people that come to the rescue in the face of seemingly unavoidable disaster. The customer was going to kill the account, but the hero works all day and night to meed the deadline no one thought could be … Continue reading

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Bragging about your Hygiene

When was the last time you met someone, and they commented: Wow, you took a shower this morning. Lookin’ good! Never. Taking a shower doesn’t earn you any extra credit with anyone you meet. It’s what people expect, which means … Continue reading

Posted in Marketing | 2 Comments

Deactionary Dreamers

Over the last several years, I have met several people who suffer from what I call Deactionary Dreamers.  These people suffer from an illusion that execution has no impact on the outcome, and instead is a given.  In a normal scenario (when … Continue reading

Posted in Attention, Marketing | 1 Comment

Are you buying that advertising?

I was reading an interesting blog entry on what youth are willing to pay for. One of the lines that I found odd was this: “They seldom intentionally click on any kind of advertising, and they never buy anything because … Continue reading

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The Risks of Commoditization

  We are simple beings, as such, we like simplicity.  But our world is very complex, and therefore we simplify by creating commodities.  Commodities allow us to seek out an object for it’s general properties while ignoring it’s specific ones. … Continue reading

Posted in Thoughts | 2 Comments

First Impressions & A Second Start

Ever  meet a new friend, and find out that he is 21, and then 10 years later, continue to still unconsciously see him as 21. It’s hard to reorient ourselves after that first impression. The same can be true when you start … Continue reading

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