Monthly Archives: June 2007

Tijuana & Marketing

Posted on June 13, 2007 by Matthew

My wife and I recently visited Tijuana. The central downtown amounts to a ton of people hanging around stores that are nearly identical with a huge mishmash of trinkets. They way they address the marketing question is large signs, and … Continue reading →

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Stochastic Resonance & Human Perception

Posted on June 11, 2007 by Matthew

One of the things mentioned in The Perfect Mess was “Stochastic Resonance“. The essense of this is the idea that additional random noise can actually help us in deciphering messages than without it. You can read the wikipedia entry for … Continue reading →

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A Perfect Mess – Part 2

Posted on June 10, 2007 by Matthew

I finished reading A Perfect Mess: The Hidden Benefits of Disorder by Eric Abrahamson and David H. Freedman. I was hoping that this book would provide a mechanism for thinking through and assessing the cost of ‘neatness’ vs. the benefits … Continue reading →

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