Month: June 2007

  • Tijuana & Marketing

    My wife and I recently visited Tijuana. The central downtown amounts to a ton of people hanging around stores that are nearly identical with a huge mishmash of trinkets. They way they address the marketing question is large signs, and people standing out front trying to get your attention with boring phrases “Come in and…

  • Stochastic Resonance & Human Perception

    One of the things mentioned in The Perfect Mess was “Stochastic Resonance“. The essense of this is the idea that additional random noise can actually help us in deciphering messages than without it. You can read the wikipedia entry for a more indepth response. This idea is interesting when coupled with the idea that humans…

  • A Perfect Mess – Part 2

    I finished reading A Perfect Mess: The Hidden Benefits of Disorder by Eric Abrahamson and David H. Freedman. I was hoping that this book would provide a mechanism for thinking through and assessing the cost of ‘neatness’ vs. the benefits of order. Instead, this turned out to be more of a book discussing mess and…