Month: April 2007
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The Perfect Mess – Part 1
Taxes suck. Besides being horribly complicated, they highlight my inclination toward disorder rather than order. While I covet organizational systems, I don’t find that I use many of them or use them for long. This isn’t to say that I don’t generally know where to go find stuff, but I’m definitely more of a piler…
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Cooked
When I read an excerpt of Cooked on the Freakonomics Blog, I thought, I have to read this book. When I saw it at the library, I decided to check it out. Jeff Henderson writes with a lot of color which made the book really enjoyable to read. Unfortunately, it has not necessarily had a…
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Voce
One of the blogs I like to read is from Seth Godin and he recently had a post on Voce, which is a new cell phone service company. Seth made the point that he thought that even though Voce claimed to be better, there was little trust in the consumer to believe such a claim. …
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More on Presentations
I’ve started reading a blog done by Seth Godin and have enjoyed some of his thoughts on various things. I thought his summary of a good presentation found by clicking here, presents some additional interesting ideas that are worth considering. I don’t agree with everything he says about a presentation, but the principles he is…
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Influence: The Psychology of Persuasion
One of my areas of interest lately has been the emotional side of sales. Essentially, how does one evoke an emotional reaction to what is being provided. Clearly, it is necessary that the service/product being sold meets a fundamental need of the person buying, but the way a solution is presented makes a difference on…
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Presenting To Win
Recently, I read “Presenting to Win”. It was excellent. It was so good, that if you ever have to give presentations on a regular basis, you should read this book as soon as possible. This book is particularly targetted toward selling presentations but applies in a much broader way to any presentation. The result of…
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The Culture Code
Last week, I picked up a book called “The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do” by Clotaire Rapaille. Earlier this year, our investor pointed me to one of the marketing VP’s for one of their companies who had done a workshop on identifying…