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On Desire: Why We Want What We Want

By William B. Irvine

On Desire: Why We Want What We Want

You can view this book's Amazon detail page here.

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Started reading:
5th May 2010
Finished reading:
9th June 2010

Review

Rating: 9

This book is a great read for anyone wanting to better understand human motivation. It also sets a great foundation for understanding what people pay attention to.