Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter
By Seth Godin
You can view this book's Amazon detail page here.
Tags:
- Started reading:
- 1st January 2007
- Finished reading:
- 1st January 2007
Review
Rating: 8
Attention is scarce. Making things remarkable is one of the only ways to make your product worth conscious thought and conversation. Everyone loves a story about a Purple Cow.
