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Influencer: The Power to Change Anything

By Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, Al Switzler

Influencer: The Power to Change Anything

You can view this book's Amazon detail page here.

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Started reading:
12th October 2011
Finished reading:
14th October 2011

Review

Rating: 8

Switch is a better overall framework and presentation of largely the same information. This book however presents the data in a slightly different way which is useful in it’s own right: They start with identifying the Critical Behaviors you want changed, then work to utilize: 1) Individual Motivation, 2) Individual Ability, 3) Social Motivation (peer Pressure) 4) Social Ability (Network Capital – crowd intelligence), 5) Rewards, 6) The Environment. Many of the examples are well used in other literature, but they had a few unique stories that made the book worthwhile.