Influencer: The Power to Change Anything
By Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, Al Switzler
You can view this book's Amazon detail page here.
Tags:
- Started reading:
- 12th October 2011
- Finished reading:
- 14th October 2011
Review
Rating: 8
Switch is a better overall framework and presentation of largely the same information. This book however presents the data in a slightly different way which is useful in it’s own right: They start with identifying the Critical Behaviors you want changed, then work to utilize: 1) Individual Motivation, 2) Individual Ability, 3) Social Motivation (peer Pressure) 4) Social Ability (Network Capital – crowd intelligence), 5) Rewards, 6) The Environment. Many of the examples are well used in other literature, but they had a few unique stories that made the book worthwhile.
