http://blog.brinkofchaos.com/2010/03/marketing/the-rapidchip-fallacy/ An Idea Garden from the Fringe Mon, 30 Jan 2012 18:04:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://blog.brinkofchaos.com/2010/03/marketing/the-rapidchip-fallacy/comment-page-1/#comment-284 Bill Gascoyne Mon, 08 Mar 2010 17:17:21 +0000 http://blog.brinkofchaos.com/?p=645#comment-284 One of the other reasons for the failure is that the company in question had no marketing experience to speak of (making a bigger chip full of smaller generic transistors and seeing who comes to use it in order to best deploy your sales force is not exactly doing market research). In fact, most of the RapidChip masterslices were based directly on hypothetical off-the-cuff sketches put forth as starting points by our friend D.D. in Bethesda, who was rather dismayed to discover that no one had put any further thought into his proposals. One of the other reasons for the failure is that the company in question had no marketing experience to speak of (making a bigger chip full of smaller generic transistors and seeing who comes to use it in order to best deploy your sales force is not exactly doing market research). In fact, most of the RapidChip masterslices were based directly on hypothetical off-the-cuff sketches put forth as starting points by our friend D.D. in Bethesda, who was rather dismayed to discover that no one had put any further thought into his proposals.

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